Schedule a consult

Connecting Japan, Brazil,
and North America through
trade and innovation.

We coordinate cross-border trade execution for food and packaging programs between Japan, Brazil, and North America.

  • Food & packaging makers
  • Importers & retail buyers
  • Compliance-focused logistics teams

Partner-led logistics, compliance specialists, and integration teams keep every engagement aligned with market and regulatory requirements.

International trade and consulting services connecting three continents through innovation and partnership.

25+ years international trade experience 3 core markets Japan · Brazil · USA ISO & HACCP ISO & HACCP-aligned partner environments

Experience reflects partner-supported operations and project-based engagements.

Scroll
Who We Are

Our Story

New Business USA Inc. is a lean international trade hub built on more than 25 years of hands-on experience in global business development and cross-border operations.

The company has long connected opportunities between Japan, Brazil, and other strategic markets, and now extends its operations to the United States, supporting manufacturers, distributors, and partners with structured trade execution, regulatory alignment, and long-term market development.

New Business USA Inc. does not operate manufacturing facilities. Instead, it works alongside qualified producers, logistics providers, and compliance specialists, acting as an integration point between markets, cultures, and regulatory environments.

This operating model allows NBUSA to remain agile, independent, and focused on value creation, while maintaining strong, long-standing relationships across Asia, the Americas, and selected international markets.

These milestones reflect the founder’s professional journey that led to the creation of New Business USA Inc.

1998

Origins

Three Brazilian immigrants met in Japan in 1998, young, ambitious, and driven by the same dream: to create opportunity where few believed it was possible. What began as friendship soon became a shared journey of learning, success, rivalry, and resilience.

2004–2015

Challenges & Rebirth

In the 2000s, each of us built businesses from scratch, sometimes as competitors. The flood of 2004, the financial crisis of 2005–2008, and the 2011 Fukushima earthquake tested everything we had built. From those challenges came strength, humility, and unity. We rebuilt together with renewed purpose, not just for success, but for growth in spirit, discipline, and understanding. From that renewed friendship, we became family.

2024

Continental Expansion

By 2015, we shared a new dream: to bring our connection and vision to the United States and build something without borders. That dream became reality in 2024 with the foundation of New Business USA Inc. Today, NBUSA is more than a company; it is the natural extension of decades of partnership, friendship, and cultural bridges linking Japan, Brazil, and the United States.

"NBUSA gives us confidence that shipments arrive on time across three continents."
Logistics Director São Paulo–based partner

Client feedback shown is representative and reflects individual project experiences. Results may vary depending on scope, market, and execution model.

"To connect countries, people, and businesses through trust, innovation, and shared growth."

Business partnership handshake representing trust and collaboration
Building lasting partnerships across three continents
Compliance Approach

Regulatory & Quality Framework

New Business USA Inc. operates within internationally recognized food safety and regulatory frameworks through its partners and project-based engagements.

Our experience includes working in environments aligned with:

  • HACCP-based food safety systems
  • ISO 22000
  • U.S. FDA regulations
  • FSMA requirements
  • FSVP support through qualified partners
Context

Compliance activities, documentation, and regulatory responsibilities are defined on a project-by-project basis and executed in coordination with certified manufacturers, importers of record, and licensed professionals.

What We Do

Our Services

Bridging markets across three continents with expertise and precision.

Services are provided on a project-by-project basis and may vary depending on market conditions, regulatory requirements, and partner scope.

25+
Years of International Trade Experience
3
Main Active Markets – Japan · Brazil · USA
21
International Operating Markets
2,500+
SKUs Under Management
98.6%
On-Time Delivery Performance

Selected projects have achieved measurable efficiency gains through coordinated trade execution and partner-supported operations.

Partnership Highlight

Supplying specialty food packaging to U.S. manufacturers

Example project: coordinated sourcing in Japan with U.S. compliance and logistics partners, achieving an approximate 22% lead-time reduction.

Discuss a project
Bridge and harbor view representing international connections
Traditional Japanese tea ceremony representing precision, respect, and cultural heritage
Our Values

Precision. Respect. Heritage.

Rooted in Japanese principles of omotenashi (hospitality) and Brazilian cordialidade (warmth), we bring decades of cross-cultural experience to every partnership.

Our approach combines the meticulous attention to detail found in Japanese business culture with the entrepreneurial spirit of Brazil and the innovation of North America.

Our Group

Downloads

Contact

New Business USA Inc.
Registered Address
850 New Burton Road, Suite 201, Dover, Delaware 19904, U.S.A.

Let's build a reliable cross-border supply chain.

We connect sourcing, quality assurance, and logistics between Japan, Brazil, and the United States.

Contact NBUSA